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How does Internal Linking support your SEO efforts

Internal linking is a practice of linking pages within your own website. Internal linking is important for several reasons, but one of the most important is how it can impact your SEO.

In this post, we will take a look at how internal links help improve your SEO.

Enhance your site’s navigation

Firstly, internal links help enhance your site’s navigation. Internal links make it easier for visitors to navigate through your website and help search engines crawl and understand the structure of your website.

Distribute Authority & Link Juice

Internal links allow you to distribute link juice (a term used to describe the value that is passed from one page to another) from one page of your website to another. This helps to increase the search engine ranking of the pages that receive the link juice.

Increase Page Authority

Internal linking helps to increase page authority. By linking to other pages on your website, you are signaling to search engines that the linked pages are important and informative. As a result, the linked pages will have a higher page authority, and they will be more likely to rank higher in search engine results pages.

Improve Keyword Rankings

Internal linking helps to improve keyword rankings. By linking relevant pages together with keyword-rich anchor text, you are giving search engines a clear idea of what the linked page is about. This helps search engines to understand the relevancy of your pages and improve your keyword rankings.

Encourage Visitors to Stay on the Website

Finally, internal links are an excellent way to encourage visitors to stay on your website for longer periods of time. By linking to other pages on your website, visitors are more likely to find additional content that interests them, prolonging their stay on your site and reducing your bounce rate.


In conclusion, internal linking is a key factor in improving your website’s SEO. The benefits of internal linking are clear; it enhances your site’s navigation, distributes authority, increases page authority, improves keyword rankings, and encourages visitors to stay on the website. By using internal links effectively, you can boost your website’s SEO, and ultimately, drive more traffic to your website.


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